Move Your Way

The Move Your Way campaign allowed Healthier Texas to develop a framework for building capacity within communities to ensure health campaigns are not only evidence-based but are community-led, culturally responsive, and meeting health literacy standards. The campaign was created by partnering with the San Antonio Mayor’s Fitness Council and their goal to develop a public health campaign to increase physical activity in San Antonio. Through identifying individuals in the community who were already advocates for movement and physical activity, Healthier Texas took the opportunity to empower these community voices and reinforce their status as health champions by inviting them to be the face of our campaign. With their support and the support of local partners, Healthier Texas used community-based prevention marketing to design an implementation strategy focused on behavior change.